Increasing awareness of environmental and social issues in society leads to changes in every sector. In connection with this, new efforts are observed in the fashion industry as well. A concept that has come to the fore in recent years is the slow fashion approach. In this article, we discuss the concept of slow fashion.
What exactly is Slow Fashion?
Slow fashion is a production approach in which environmental and social aspects are at the forefront of all processes in the supply chain. Thus, it proposes the production of products with long-term use. It is a concept that includes design and production activities carried out in line with this purpose. While fast fashion always offers the aim of selling more products for less, slow fashion adopts the philosophy of less is more. In short, we can say that it is the opposite of fast fashion. However, it is not such a simple approach, in fact, it is a philosophy that deals with the entire supply chain with a very holistic and systematic approach. It includes reducing the carbon footprint and increasing the benefits of workers in the supply chain. All stages of the product’s life cycle, from design to disposal, are evaluated.
Slow Fashion Movement
Sustainability concerns in the fashion industry began to take hold in society. Now people are aware of the wide-angle impact of the fashion industry. In fact, it is becoming a trend to avoid consuming more than necessary. In case of need, consumers prefer certified products. Besides, they research the brands they shop for on social media beforehand and evaluate their ethical values. In this way, this production approach turns into a movement in society. As a result, many sustainable brands have already taken action to meet consumer demands in this regard.
In summary, the environmental and social impacts of fast fashion are now apparent. Especially in countries that stand out in textile production such as China, India and Bangladesh, there are environmental problems related to toxic waste from the fashion industry. There are also concerns about unethical social issues within supply chains. But it is hopeful that we hear the term slow fashion more often now. With the changing consumer behaviours, the presence of thematic brands focusing on slow fashion is increasing in the market. At the same time, major players in the market are focusing on sustainable products in order to compete. Thus, we can say that the slow fashion movement accelerates the change in the fast fashion industry. Apparently, we will hear the term slow fashion more often in the near future.