{"id":173,"date":"2022-05-01T08:09:42","date_gmt":"2022-05-01T08:09:42","guid":{"rendered":"https:\/\/plan4sustain.pt\/wp\/?p=173"},"modified":"2025-04-16T14:39:20","modified_gmt":"2025-04-16T13:39:20","slug":"sustainability-the-mantra-for-retailers-and-consumers","status":"publish","type":"post","link":"https:\/\/plan4sustain.pt\/pt\/sustainability-the-mantra-for-retailers-and-consumers\/","title":{"rendered":"Sustentabilidade: O mantra para retalhistas e consumidores"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"173\" class=\"elementor elementor-173\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e99e236 e-flex e-con-boxed e-con e-parent\" data-id=\"5e99e236\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-111dbe18 elementor-widget elementor-widget-text-editor\" data-id=\"111dbe18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote class=\"wp-block-quote is-style-large\">\n<p>A procura por produtos sustent\u00e1veis foi alvo de estudo pela International Trade Centre, com o financiamento da Comiss\u00e3o Europeia Direc\u00e7\u00e3o Geral do Com\u00e9rcio. Este \u00e9 um sector que, em 2018, vendeu mais 40,7 mil milh\u00f5es de euros na Uni\u00e3o Europeia.<\/p>\n<p><!-- \/wp:paragraph --><cite>(FiBL Statistics, 2020)<\/cite><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:separator {\"opacity\":\"css\"} --><\/p>\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:paragraph --><\/p>\n<div class=\"gtx-body\">O estudo focou-se em oito grupos de produtos de retalho: comida, bebidas, vestu\u00e1rio, computadores, mobili\u00e1rio, telem\u00f3veis, materiais impressos e brinquedos e jogos.<\/div>\n<div>\u00a0<\/div>\n<div class=\"gtx-body\">Os resultados alcan\u00e7ados mostram que:<\/div>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\n<div class=\"gtx-body\">Os grupos com maior crescimento de vendas de produtos sustent\u00e1veis entre 2016-2017 foram: comida, brinquedos e jogos, e telem\u00f3veis.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">As certifica\u00e7\u00f5es mais utilizadas s\u00e3o as de produto biol\u00f3gico e FairTrade.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">Os principais mercados de produtos sustent\u00e1veis s\u00e3o a Alemanha e a Fran\u00e7a.<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<div class=\"gtx-body\">To improve the supply of sustainable products to consumers, the study recommends 12 measures to be implemented by retailers, suppliers and policymakers:\u00a0<br \/><strong><br \/><\/strong><strong>Retalhistas<\/strong><\/div>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\n<div class=\"gtx-body\">Integrar a sustentabilidade no neg\u00f3cio. Ser proactivo em vez de reactivo na antecipa\u00e7\u00e3o das necessidades dos consumidores do futuro \u00e9 a chave.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">Ir al\u00e9m do fornecimento de produtos certificados: princ\u00edpios de economia circular nas cadeias de valor devem ser implementados.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">Partilhar experi\u00eancia e informa\u00e7\u00e3o com outros retalhistas e fabricantes nas quest\u00f5es de sustentabilidade e solu\u00e7\u00f5es encontradas nos pa\u00edses abastecedores.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">Colaborar com organiza\u00e7\u00f5es n\u00e3o-governamentais para procurer aconselhamento sobre quest\u00f5es de sustentabilidade nos pa\u00edses fornecedores.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">Educar os consumidores para compreender e agir sustentavelmente. Os retalhistas t\u00eam um conhecimento profundo sobre o comportamento do consumidor e s\u00e3o os mais bem posicionados para influenciar os consumidores a actuar de modo sustent\u00e1vel.<span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">\u00a0<\/span><\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><strong>Fornecedores<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\n<div class=\"gtx-body\">Implementar activamente pr\u00e1ticas sustent\u00e1veis nos processos produtivos.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">Colaborar com os compradores e partilhar informa\u00e7\u00e3o. A transpar\u00eancia nas rela\u00e7\u00f5es com os fornecedores \u00e9 um fator chave para manter parcerias a longo prazo entre fornecedor-comprador.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">Ou\u00e7a os clientes e as suas prefer\u00eancias por pre\u00e7os justos e \u00e9ticos. Estas prefer\u00eancias podem variar em termos de tipologia de produto e segmentos de mercado e, por isso, n\u00e3o pode ser ignorado.<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"gtx-body\">\u00a0<em style=\"font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: var(--ast-global-color-5);\"><strong>Policymakers<\/strong><\/em><\/div>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\n<div class=\"gtx-body\">Incentivar a importa\u00e7\u00e3o de produtos sustent\u00e1veis para a Uni\u00e3o Europeia atrav\u00e9s de pol\u00edticas de com\u00e9rcio a pre\u00e7os mais baixos ou providenciar benef\u00edcios para as empresas que importam produtos sustent\u00e1veis.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">\n<div class=\"gtx-body\">Colaborar com governos exportadores para que se promova a sustentabilidade dentro desses pa\u00edses a n\u00edvel nacional.<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">\n<div class=\"gtx-body\">Criar um ambiente favor\u00e1vel para as empresas produzirem de forma sustent\u00e1vel e vincular a mercados que mostrem uma grande procura por produtos sustent\u00e1veis.<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">\n<div class=\"gtx-body\">Educar os consumidores para melhor compreenderem e agirem em prol da sustentabilidade. Tal pode ser feito a n\u00edvel municipal, regional e nacional atrav\u00e9s de campanhas de sensibiliza\u00e7\u00e3o.<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator {\"opacity\":\"css\"} --><\/p>\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:paragraph --><\/p>\n<p><strong>Refer\u00eancia<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em><a href=\"https:\/\/statistics.fibl.org\/europe\/\">FiBL Statistics (2020). Markets and trade<\/a>. (accessed on June 17th, 2020).<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>International Trade Centre (2019). The European Union Market for Sustainable Products. The retail perspective on sourcing policies and consumer demand. ITC, Geneva.<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-381166c e-flex e-con-boxed e-con e-parent\" data-id=\"381166c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e069fb3 elementor-view-stacked elementor-fixed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"e069fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"mailto:comercial@plan4sustain.pt\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-envelope\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sustainable products are on the rise across Europe. Discover key trends, growth sectors, and strategic recommendations for retailers, suppliers, and policymakers to meet evolving consumer demands.<\/p>","protected":false},"author":3,"featured_media":190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[24],"class_list":["post-173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":22,"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"predecessor-version":[{"id":5582,"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/posts\/173\/revisions\/5582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/media\/190"}],"wp:attachment":[{"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plan4sustain.pt\/pt\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}